JNJ← VIDEO

VIDEO · SPEC COMMERCIAL

AUTODESK

Cinematic Brand Commercial

FINAL COMMERCIAL

ABOUT

A self-initiated spec commercial about the distance between an idea and the thing it becomes.

ROLE

Creative Direction
Concept Development
Scriptwriting
Video Editing
Sound Design

TOOLS

Premiere Pro
ElevenLabs

01 / THE BRAND

DESIGNING THE WORLD AROUND US.

Autodesk makes software for architects, engineers, designers, and manufacturers. They use it to design buildings, vehicles, products, and work in entertainment.

02 / THE CONCEPT

EVERYTHING STARTS WITH AN IDEA.

The commercial is about one fact: everything around us started as an idea.

Space, flight, the race car, and the VR headset are four versions of that thought.

03 / THE EDITORIAL APPROACH

FROM IDEA TO REALITY.

Space opens the film at its largest scale. Aviation and automotive repeat one cut, from the CAD screen to the finished object. The VR headset turns toward what comes next.

01 / SPACE

IMAGINING THE IMPOSSIBLE.

I opened on Earth, the moon, and a rocket launch to set the scale. Space once looked impossible. Then people went there.

Earth and the moon in the opening of the Autodesk commercial
SPACE — EARTH / MOON
A rocket launch in the Autodesk commercial's space sequence
SPACE — ROCKET LAUNCH

02 / AVIATION

FROM DESIGN TO FLIGHT.

I cut from a person designing in CAD to an aircraft in flight. The work comes first, then the plane, so the connection between the design and the finished aircraft is visible.

An aircraft being designed in CAD for the Autodesk commercial
THE PROCESS — CAD AIRCRAFT

DESIGN → REALITY

An aircraft in flight after being designed in the Autodesk commercial
THE RESULT — AIRCRAFT IN FLIGHT

03 / AUTOMOTIVE

DESIGNED TO MOVE.

I made the same cut with the car: the design on screen, then the race car. Repeating it turns the connection into a pattern.

A car being designed in CAD for the Autodesk commercial
THE PROCESS — CAD AUTOMOTIVE

DESIGN → REALITY

A finished race car in the Autodesk commercial
THE RESULT — RACE CAR

04 / THE FUTURE

WHAT COMES NEXT.

The last sequence is a VR headset being designed, then someone wearing it. After what people have already accomplished, the ending looks toward what they might make next.

A VR headset being designed in the Autodesk commercial
THE PROCESS — HEADSET DESIGN
A person wearing a VR headset in the Autodesk commercial
THE RESULT — VR HEADSET

THE PROCESS

Behind the Edit

I separated the audio so each layer can be heard on its own.

01 — MUSIC ONLY

Without the voice and effects, the music shows the pacing, the transitions, and the build.

02 — SFX + VOICEOVER

Without the music, the sound design and narration carry the rhythm and the impact of each sequence.

CREATIVE PROCESS

The Script & Voiceover

ORIGINAL SCRIPT

Before anything was possible,
it was impossible.

Every breakthrough began with an idea.
Something that changed everything.

We reached beyond our world.

Took innovation to new heights.

And pushed the limits of speed.

But what comes next is still waiting to be imagined.

VOICEOVER DIRECTION

Giving the Words Emotion

I used ElevenLabs to direct the read. The opening stays reflective. Space, flight, and speed move faster, and the last spoken line settles into curiosity. The emphasis and the pauses are timed to the picture.

VOICE GENERATION

ElevenLabs

This is an independently produced spec commercial created for portfolio purposes. It was not commissioned by or affiliated with Autodesk.

MORE

VIDEO

→