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LEBRON
01 — INSPIRATION
A conversation across time.
The original commercial uses a conversation between two versions of LeBron James to reflect on the journey ahead. That idea became the creative starting point for my own film.
Original commercial shown as creative reference. This project was created independently and was not commissioned by or affiliated with the original production.
02 — THE IDEA
Turning the conversation into a career retrospective.
I used the commercial's conversation as the narrative framework for my film. As LeBron reflects and asks questions, I paired those moments with highlights from his career that visually respond to what is being said.
Each individual moment builds on the last, gradually transforming the conversation into a larger reflection on his career before tying the story back together.
03 — FINAL FILM
The final narrative.
04 — BUILDING THE NARRATIVE
Using the dialogue to drive the visuals.
The edit was structured around the relationship between what was being said and what the audience was seeing. Dialogue became the connective tissue between different eras, achievements, and moments throughout LeBron's career.
05 — EDITORIAL APPROACH
Story first.
The goal was to make the archival footage feel like part of the conversation rather than a traditional highlight reel. Every visual choice was made in service of the narrative, allowing the dialogue, career moments, pacing, music, and sound to build toward one cohesive retrospective.
ROLE
Narrative Editing
Archival Storytelling
Sound Design
TOOLS
Premiere Pro
OTHER