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SHORT FORM · PRODUCT AD

SCHEDULE
HERO

Product AdShort Form

01 — CREATIVE TESTING

One product. Two creative approaches.

I created multiple versions of the Schedule Hero ad to explore different creative approaches while keeping the core product message consistent.

The variations allowed different messaging, pacing, and creative execution to be tested rather than relying on a single piece of content.

VERSION A

Primary Creative

01

VERSION B

Test Variation

02

CREATIVE COMPARISON

Two executions. One goal.

VERSION A

Primary Creative

VERSION B

Test Variation

FRAME01
Schedule Hero primary creative frame 1
FRAME01
Schedule Hero test variation frame 1
FRAME02
Schedule Hero primary creative frame 2
FRAME02
Schedule Hero test variation frame 2
FRAME03
Schedule Hero primary creative frame 3
FRAME03
Schedule Hero test variation frame 3

02 — THE APPROACH

Making the product easy to understand — fast.

The edit was built around communicating Schedule Hero's value quickly: an assistant that can help handle scheduling without requiring constant attention.

Pacing, visual hierarchy, motion graphics, and product-focused moments work together to move the viewer from the problem to the solution within a short-form format.

03 — EXECUTION

Product-focused storytelling.

The goal was to keep each piece concise while making the product benefit clear. The edits use timing, typography, motion, and visual emphasis to keep the message moving while maintaining the pace expected from social-first advertising.

ROLE

Editing
Motion Graphics
Sound Design
Creative Variations

TOOLS

Premiere Pro
After Effects

MORE

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