← VIDEOCOMMERCIAL · SPEC PROJECT
USPS
Spec Commercial
01 · THE FILM
02 · THE APPROACH
40+ clips.
One story.
This spec commercial started with a simple challenge: creating one cohesive story from more than 40 clips captured across different locations, subjects, and perspectives.
I developed the concept and script, then shaped the final commercial through shot selection, sequencing, pacing, music, voiceover, and sound design.
03 · THE MUSIC
BUILT AROUND
THE MUSIC.
One of my key creative decisions was using "Please Mr. Postman" by The Marvelettes (1961). Beyond its natural connection to USPS, the song helped establish the commercial's rhythm and personality.
The challenge was blending the music with the voiceover, making sure the lyrics complemented the narration rather than competing with it. I paid close attention to timing, music levels, and the placement of vocal phrases so the song could support the story without overpowering the message.
04 · SELECTED FRAMES
Building a Story
05 · EXECUTION
Find the shots.
Find the rhythm.
Find the story.
ROLE
Concept
Script
Editing
Sound Design
TOOLS
Premiere Pro
After Effects
Artlist
Eleven Labs
INDEPENDENT SPEC PROJECT. NOT COMMISSIONED BY OR AFFILIATED WITH THE UNITED STATES POSTAL SERVICE. CREATED FOR PORTFOLIO PURPOSES USING LICENSED FOOTAGE.
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