COMMERCIAL · SPEC PROJECT

WALMART

Spec Commercial

01 · FINAL COMMERCIAL

ABOUT

A humorous, story-driven retail commercial built around the unpredictability of family life.

ROLE

Concept
Script
Editing
Sound Design

TOOLS

Premiere Pro
After Effects
Artlist
Eleven Labs

02 · THE CONCEPT

EVERYDAY CHAOS.
EVERYDAY VALUE.

The concept takes everyday childhood mischief and presents it through playful narration, turning familiar household moments into opportunities for visual storytelling and product integration.

03 · SCRIPT & EXECUTION

THE SCRIPT

From narration to final edit.

To the young ones.

There's a lot to do today.

The grown-ups have requested five more minutes.

Plenty of time to redecorate.

Make sure they get their five minutes.

Nothing more. Nothing less.

And when time's up, make it known.

But we're just getting started.

It's Sunday.

The game's on later.

Better warm up those throwing arms.

Excellent form.

He knows what's coming next.

Retaliation!

Just off the mark.

Good thing he came prepared.

Walmart. Everything you need for whatever comes next.

SUBTITLED COMMERCIAL

04 · THE EDITORIAL PROCESS

COMEDY MEETS
COMMERCE.

The edit was built around comedic timing, using narration, character reactions, and music to guide the story.

Product prices and retail graphics were integrated into the footage to connect the story to Walmart's value messaging without interrupting the narrative.

05 · MOTION GRAPHICS

Selected Frames

A girl painting a heart on the wall, with a paint brush priced at $1.57

A man in a kitchen holding up an apron priced at $5.99

INDEPENDENT SPEC PROJECT. NOT COMMISSIONED BY OR AFFILIATED WITH WALMART. CREATED FOR PORTFOLIO PURPOSES.

VIDEOS

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