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VIDEO · SPEC AD

YOUTUBE MUSIC

Product Feature

ABOUT

A 20-second cinematic concept spot showcasing YouTube Music’s download feature and offline listening. I produced the project from concept through final delivery, handling directing, cinematography, lighting, editing, color grading, sound design, and motion graphics. The concept uses a simple kitchen-table moment disrupted by a lost connection to show how downloaded music keeps the experience going without internet access.

ROLE

Creative Direction
Cinematography
Editing
Motion Graphics
Sound Design

TOOLS

Premiere Pro
After Effects
Camera Slider
Sony FX3
Zhiyun Molus X60
Aputure Amaran 60xS

ON SET

Behind the Scenes

01

Camera Movement

I chose a slider move instead of scaling the shot. Moving the camera itself made it feel more immersive and dynamic.

Sony FX3 on the slider.

02

Lighting & Cinematography

Arrows show where the light was coming from.

YouTube Music lighting — Angle 1KeyKey

Angle 1

Molus X60 from the left, Amaran 60xS from the upper right. Two lamps and window light.

YouTube Music lighting — Angle 2KeyKey

Angle 2

Molus X60 from the lower left, Amaran 60xS from the upper right. Two lamps and window light.

YouTube Music lighting — Angle 3KeyKey

Angle 3

Molus X60 from the lower left, Amaran 60xS from the upper right. Three lamps and window light.

PROJECT DETAILS

Selected Frames

YouTube Spec Ad — Frame 1
YouTube Spec Ad — Frame 2
YouTube Spec Ad — Frame 3

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