← AISPEC COMMERCIAL · CREATIVE DIRECTION
ZILLOW
Spec Commercial
01 · THE FILM
02 · THE CONCEPT
From idea
to film.
A fully AI-generated spec commercial developed around a simple visual concept. I shaped the piece from concept through final edit, using visual direction, shot selection, music, and pacing to turn generated imagery into a cohesive commercial.
03 · SELECTED FRAMES
Visual Direction
04 · CREATIVE PROCESS
Building a story from generated visuals.
The process started with defining the visual direction and the moments needed to communicate the idea. From there, I generated and selected imagery that supported the concept, then built the final narrative in the edit.
Music and pacing became a major part of shaping the finished piece. Rather than treating each generated shot as an isolated visual, I focused on how the images, transitions, timing, and soundtrack worked together as one commercial.
05 · EXECUTION
Concept.
Direction.
Edit.
ROLE
Creative Direction
AI Generation
Editing
Sound Design
Prompting
Scripting
Tools Used
Premiere Pro
Eleven Labs
MORE